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Remember how I said I dislike cutesy concepts? If not, you’ve just been informed that I’m not a fan, and I think that about sets the tone for this review. Join me in discussing one of the most confusing comebacks I’ve ever seen…but not before a little bit of background.

So I had no idea who Nature was, but then I learned that they debuted in August of this year under the label n.CH Entertainment, and I feel less bad for not knowing them now. The group has nine members by the names of Lu, Haru, Saebom, Aurora, Sunshine, Chaebin, Gaga, Uchae, and Loha. I’m not sure who picked these names, but some of them are a bit peculiar to me. Anyway, the group had their debut and this is their first comeback since then. Already, they’ve won the Soribada award for New Artist of the Year, and I think I’ll have to check out their debut music video to truly understand why. This music video also introduces the newest member, Loha, and I guess that’s about it for background. There isn’t much on them since they’re so new.

 

Lyrics

It’s like Love Bomb, but it makes less sense. I’m not entirely sure what the wordplay for ‘some and love’ is supposed to mean, which sucks seeing as that’s basically it for the whole chorus. But the lyrics are the same old, same old. Girl likes boy, she’s utterly enchanted and determined to make him hers. Riveting stuff. I wish I could say that there’s more depth to it, but there really isn’t. The chorus consists of the line ‘some and love’ and a seemingly endless stream of ‘lalalala’, and I’m not remembering that too fondly. I feel bad for being so mean, but I was both underwhelmed and overwhelmed with the direction their comeback took.

 

Aesthetics

The hue saturation. My God, did they have a field day with that. The music video is drowning in brightly colored backgrounds and settings, topped off with over the top, brightly colored outfits covered in sparkles and whatever else they could’ve glued onto the fabric. There’s no real break from the intense use of color throughout the music video and I genuinely feel that the aesthetics could’ve used something a bit softer here and there. I mean, it’s sure to catch the attention of anyone watching it, but I like my girl groups a little less neon coated.

The dancing suits the music and it’s funny, because the song caught me off guard entirely. It’s filled with dance moves I don’t really see anyone using ever, but then again I refuse to dance so what do I know? They sprinkle in their cutesy movements, especially the finger hearts, and I don’t have any issues with that—in general, watching them dance made me want to laugh. That about sums up my thoughts on the music video itself, now let’s talk about the track.

 

Sound

From the looks of the comments section, this song successfully played me and everyone else that was listening. It starts off somewhat sweet and soft (I’ll use that loosely), and I felt like I was listening to music for some super pixelated arcade game. But then the beat drops into this whole EDM thing that nobody was expecting, and I just…I just didn’t know what to make of it. As if I wasn’t already taken aback by the use of color, they then throw this heavy dance music at me and then I’m screwed.

I don’t like their voices, mainly coz they sound like a group of middle schoolers shouting. Harsh, I’m aware, but I stand by that. I couldn’t sense any vocal maturity, and it might not be that none of the members have nice vocals, but it certainly isn’t showcased for this song. They’re all high-pitched and childish sounding, even the rap, which sincerely irked me. The chorus only made them sound even younger and I couldn’t stand it; for me, music needs to have some integrity to it, but here it’s nothing more than a bunch of noisy samples placed together with immature voices on top. I got tired of it after the first listen and it’s too loud. I wish it calmed down at some point, but even at the bridge, they didn’t really pull back too much.

 

That’s about it for this review. Sorry if you like Nature, I realize I just ripped into them, but hopefully they’ll improve as the years go by. Until next time, take care.

—Zephyr