I’m going to start off by saying that this song took me by surprise. Girl group comebacks are often pretty hit or miss for me, mainly because the whole ‘cutesy’ appeal doesn’t sit well with me. I get why it sells and everything, but there’s something about seeing a bunch of grown up girls acting overly adorable that makes me cringe a bit. The same goes for boy groups, so it’s not a gender based thing; I just can’t really stand the ‘act adorable in a really childish way’ angle most of the time. There have been exceptions, particularly with the group, APink, but I can’t really explain what it is about them that won me over. Might be Yoon Bomi; she’s too cute for me to handle. But back to this group.
So when I first began listening to ‘Love Bomb’, released October 10th of 2018, I could feel myself getting ready to dislike it. But before going into how my mind changed, let me provide a bit of background for the nine member group, fromis_9.
I’d never heard of the group before, so going in, I wasn’t sure how big their fanbase was. But it turns out that the group is brand new, having debuted in January of this year, which made the fact that they already garnered 4+ million views on this recent comeback pretty impressive in my eyes. They are the product of a show designed to put together a new girl group, Idol School, and their first EP features six tracks.
What I didn’t realize until after I’d done my research was that the name, fromis_9, actually does have a significance behind it, although it doesn’t hit you right away. The word ‘fromis’ when pronounced using Korean sounds like ‘promise’. The Korean alphabet doesn’t have an equivalent for the letter ‘f’ so their ‘f’ sounds are more like a ‘p’; it’s quirky (and sweet), and the word promise was chosen to coincide with the group message that they promise to be the best girl group out there. And, it may not need to be stated, but the 9 stands for the total number of members. They include (from oldest to youngest): Lee Saerom, Song Hayoung, Jang Gyuri, Park Jiwon, Roh Jisun, Lee Seoyeon, Lee Chaeyoung, Lee Nakyung, and Baek Jiheon. Thus, we get fromis_9. No explanation for that underscore. Maybe they were going for something aesthetic, I don’t know.
Now we can dive into the song.
Lyrics
The lyrics for the song weren’t anything hard-hitting or exceptional, although I reckon that’s not what the lyricists were going for anyway with this track. It’s more to illustrate what having a crush is like, and the crush stage is typically filled with innocence, a puppy-like admiration, and youthful glee. Sure, there’s quite a bit of annoyance and uncertainty as well, but that’s for some other song. ‘Love Bomb’ shines light only on the positives of being twitterpated.
Basically, the song talks about a girl in love, who has a love bomb directed towards someone, because she is overflowing with love and affection. She asks that they accept her so that she can surprise them with her explosion of love and fill their heart with her adoration. It’s not the most meaningful of songs, but I appreciate the attempts at being picturesque through imagery such as “a mysterious cloud spreads out” and the idea that the love bomb will shine on them under the moonlight. Simply put, it’s cute, and that’s what they were aiming for.
After reading the translation, I gathered that this song is more about the sound itself rather than the meaning, because it fails to present anything particularly deep or moving, but I think it’s fitting for the message they’re trying to send about the excitation and thrill of having a crush, and wanting to share feelings of affection with the other person. It does a good job of capturing those emotions, so I’d say the group achieved their goal with this one.
Aesthetics
I absolutely loved the creativity and consistency in theme for the music video. There have been many occasions where I’ll watch a K-Pop music video and the visuals have literally nothing to do with the song or message, it’s as if that art is going off to give a message of its own. But here, the group stuck with the concept and it’s amazingly done. Go watch the music video, it’s great fun.
The headbands shaped like candles are an awesome way to portray how the girls are love bombs themselves, and every single setting they use incorporate images of explosives (bowling with sticks of dynamite as pins, birthday cakes with sparkler-like candles, arcade style games surrounded by T.N.T, etc), tying in the music video together nicely. My favorite setting would have to be the pastel floral room, just because I’m a sucker for both those things—if you can’t tell from the layout of my blog—and it was a nice break from all the other intense/stimulating use of color for the visuals.

I mean…tell me that’s not nice to look at. Even if none of the patterns match, there’s something soothing about that scene.
There’s heavy use of red, which typically shows up a lot in more sensual music videos, but they pull it off in a fun and charming way, demonstrating the passion of love as well as coordinating with the color of a love bomb itself (and it would only make sense for that to be red). The addition of animations adds a youthful vibe, portraying young love and affection as childish and innocent, which I was a big fan of.
For the choreography, I had to go watch the dance practice in order to have an opinion about it. Overall, I’d say it’s not powerful or intense, but that’s simply the sensible way to go about it with such a track. It matches the song well with the little point dances during the chorus (making the heart with their hands and all), and the girls are very disciplined in their dancing. They follow through on one of the wow factors that K-Pop has, which is practically flawless synchronization and sharp movements. There’s a level of theatrics involved in the choreography, continuing on with that youthful theme I mentioned, and I enjoyed just seeing them perform without any special effects.
Sound
At the start of the post, I discussed how I dislike the cutesy appeal, and to be honest, the first 30 seconds of the song did not make a good impression. It bothers me when these teenage or adult girls use high pitched voices in their singing, coz it’s just like listening to little kids sing. I know that cutesy-ness has its appeal for the targeted demographic, but I tend to prefer it when girl groups take a more age appropriate route. So I wasn’t a big fan of the intro and first verse.
However, the chorus of this song is a bop, and it turned the whole song around for me. It’s catchy, fun, cheerful, and you’ll find yourself tapping your foot whether you like it or not. It made me smile, which is a positive; I can’t get enough of the chorus.
The second verse incorporates a bit of rap, a nice change that mixes well with the vocals. From the chorus onward, I actually enjoyed the song, minus the throwback to the intro that followed the bridge section since it returns briefly to the overly cutesy sound. That bit made me cringe a little. All in all though, it’s a lively tune, filled with energy and bubblegum pop vibes, and I’m sure it can be a good pick me up after a rough day.
I’m pretty satisfied with the song and the group, quite frankly. They have a lot of potential and it will be really interesting to see them mature, then go in different directions with their music. I won’t go ahead and say they’re underrated, because there’s just not enough material out by them for me to form that opinion, but I’ll definitely keep an eye out for future comebacks.
Hope you enjoyed reading, and let me know what you think of this song! If there’s any particular track you’d like me to review, simply comment to let me know! Next post will review Weki Meki’s ‘Crush’.
Have a nice day/night,
— Zephyr